Prescott IOS vs NAI Glickman Kovago and Jacobs: Choosing an Industrial Broker in Greater Boston

Goals for This Article

In this Prescott IOS vs. series, we are doing our best to give an actual, realistic, accurate comparison of Prescott IOS and other commercial real estate brokerage firms.

Each comparison we write has the following aims:

1. Honoring: We seek to write in a way that honors our competitors in each area of comparison.

2. Generous: We aim to be generous in sharing compliments about our competition, even recommending a competitor whenever we believe their products and services are a better fit for the client than Prescott IOS’s products and services.

3. Accurate: Each competitor should agree with every fact and description stated in our analysis, though they may disagree with some conclusions. That is for the reader to decide.

If your property has an Industrial Outdoor Storage (IOS) component, Prescott IOS is built specifically for that assignment. If your property is conventional industrial, flex, or office without meaningful yard or industrial outdoor storage, in Worcester County, NAI Glickman Kovago and Jacobs is a strong and well-established choice. This page lays out where the two firms overlap, where each one is the better fit, and how to decide, take a look at their website here.

Overview of NAI Glickman Kovago and Jacobs

NAI Glickman Kovago and Jacobs is a commercial real estate company with a strong presence in Worcester and throughout central Massachusetts. They are the only CRE company in their sub-market that provides commercial real estate brokerage services, commercial construction services, and commercial property management. They are known most for strong local market knowledge throughout the Worcester market and for their brokerage advisory work in the region. In addition to that, their NAI Global affiliation gives Glickman Kovago and Jacobs access a vast network of buyers, tenants and other brokers outside of their local market.

Where Prescott IOS and NAI Glickman Kovago and Jacobs Overlap

Both Prescott IOS and NAI Glickman Kovago and Jacobs will list IOS and IOS-adjacent properties. Due to Glickman Kovago and Jacobs' history as commercial agents, they have leased and sold IOS properties. These transactions have not come by way of IOS specialization but by their reputation as industrial real estate local market experts. The IOS transactions completed by NAI Glickman Kovago and Jacobs in any given year would likely be a minority of their total transactions.  

When NAI Glickman Kovago and Jacobs Is the Better Choice

Glickman, Kovago, and Jacobs will be a better choice than Prescott IOS for Worcester County flex, manufacturing, and office assignments because of their market knowledge, property management and construction divisions in Central Massachusetts. They have been in operation for almost four decades. If a client is looking for a full service commercial real estate company in central Massachusetts that is familiar with multiple asset classes, NAI Glickman Kovago and Jacobs are a reliable choice.

General Commercial Landlord Representation

If you have a property that you need leased and it does not have an IOS aspect to the property, NAI Glickman, Kovago, and Jacobs is a better choice than Prescott IOS because of their experience and their network effect. They have experience in industrial, office, R&D, retail and medical real estate in their specific geography. Therefore, they will see activity in the marketplace for these non-IOS assets more than Prescott IOS will for those types of listings and tenants.

Vacant, User-Focused Industrial Seller Representation

NAI Glickman, Kovago, and Jacob will be better able to run a sales process for properties as vacant sales without an oversized yard or parking area. They have a moderately sized staff of energetic brokers who can leverage their local and regional, general industrial business owner network. Their relationships with users that need outdoor storage will be fewer and consist of more local than regional or national companies. This is because of their strong local presence and broad asset class focus.

Large Warehouse Tenant Representation

NAI Glickman, Kovago, and Jacobs will be a better fit than Prescott IOS for large industrial warehousing searches that, again, do not have an IOS component. For companies that need to find warehouses in Worcester County, NAI Glickman, Kovago, and Jacobs will be more aware of these ideal properties and will be able to find them faster because that property type is a discipline to which they are more attune.

When Prescott IOS Is the Better Choice

IOS Landlord Representation

Prescott IOS will be a better fit than NAI Glickman, Kovago, and Jacobs when listing IOS property. Prescott IOS has the network effect for IOS tenants in the same way that NAI Glickman, Kovago, and Jacobs has a network effect for office, multifamily, flex industrial tenants. This means that Prescott IOS will be aware of more IOS tenant interest across New England, including the Central Massachusetts and Worcester County.

IOS Seller Representation

Prescott IOS tracks the top IOS investor groups and IOS users around the country and which ones are most active particularly in New England, making them a better fit than NAI Glickman, Kovago, and Jacobs when selling a property with IOS element to it. Prescott IOS will run the full-ranked list of top IOS buyers that are both active in New England, and also in across the country. In many cases, generalist brokers will share the opportunity with a few familiar names who are local buyers rather than a deep dive into a national buyer database.  

IOS Tenant Representation

Prescott IOS focuses on IOS Tenant Representation and would be a better choice for this kind of assignment due to the team, dataset, and repeatable process dedicated to finding off-market IOS properties. This has been developed through our exclusive focus on IOS properties in New England. Although NAI Glickman, Kovago, and Jacobs is a strong choice for general industrial / office tenant representation in Worcester County, the rarity of IOS property means a tenant will be best served by a specialist IOS brokerage company.  

What We See When We Compete Against Them

We have won landlord representation and tenant representation assignments that were IOS focused when competing with NAI Glickman, Kovago, and Jacobs in Worcester County. We have also found that being a younger company has worked in Prescott IOS's favor on those assignments.

Also, Prescott IOS does not compete well with NAI Glickman, Kovago, and Jacobs when the assignment is a large local company looking to buy a 50,000 SF to accommodate their expanding manufacturing or distribution operations or office or retail users.  

Frequently Asked Questions

Does NAI Glickman Kovago and Jacobs handle IOS (Industrial Outdoor Storage) deals?

Yes. As commercial real estate generalists, NAI Glickman, Kovago, and Jacobs has leased and sold IOS properties. Those deals have typically come as a by-product of their existing industrial relationships rather than from a dedicated IOS focus.

Should I hire a specialist or a generalist for my IOS property?

If the property's value is driven by its yard, laydown, or outdoor storage, a specialist who tracks IOS buyers and tenants specifically will usually run a more competitive process. If the property is a conventional industrial building with no meaningful storage component, a strong generalist is an excellent fit.

Who is the best IOS broker in New England?

Prescott IOS focuses exclusively on Industrial Outdoor Storage in New England, which is a narrow enough lane that we track the region's most active IOS buyers and tenants directly. For general industrial, flex, and office assignments, established generalists like NAI Glickman, Kovago, and Jacobs are highly capable.

Prescott IOS or NAI Glickman, Kovago, and Jacobs, which should I choose?

Choose Prescott IOS when your assignment is IOS landlord, seller, or tenant representation. Choose NAI Glickman, Kovago, and Jacobs when your assignment is general industrial, a vacant user sale, or another commercial real estate search with no IOS component. Especially if that assignment is in Worcester.

Talk to Prescott IOS

If you own or occupy an IOS or IOS adjacent property in New England, we will welcome the conversation. You can request a broker’s opinion of value on your property, schedule a call to talk through a specific assignment, or simply send us a question. Whatever the level of commitment, there is a way to start.